So What?

I'm confronted with the fact that I don't have kids every day. So when I saw the article about marketing to online moms vs Female Internet Users, No Kids (FIUNKs) I was ready for the outrage gene to kick in. Honestly though, I just don't get it. Will reread after my coffee and my all-consuming job and my non-child related family issues give me time to think - sometime around 2015, I believe.